While this sounds like a lot of fun for restaurant guests, it also sounds like a fairly random pairing of brands — though not as random or weird as Chef Keller creating a menu item inspired by BMW. … “At The French Laundry, we're always seeking out ways to heighten our guests' experience, and so I am delighted to be able to work with BMW to establish a concierge car for the restaurant, for those guests that wish to add a new element to their dining … …

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Today In Odd Marriages: Chef Thomas Keller And … – Celebs and Cars