Here was a company, famous for building high-end cars that everybody wanted to own, coming out with a tiny little hatchback designed to compete in a segment where “Party” is an acceptable name for a trim level. … Number two: the Jaguar X- Type, which represented the low point of Jaguar's long, slow decline – a decline that began years earlier when they came out with the XJS, which featured unusual styling, a strange interior, and panel gaps the size of a lawn … …

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Guess What? Cheap Cars Don't Hurt Luxury Brands – Jalopnik