NASCAR and IndyCar have taken a great deal of benefit from movies like Days of Thunder (1990), Driven (2001), Herbie Fully Loaded (2005), Talladega Nights and Cars (2006) and Cars 2 (2011). Driven … If kids like such shows as Roary the Racing Car (which has no connection with F1) their mothers will be open to the idea of taking them along to a motor race, if the prices are reasonable and the first experience is rewarding. … And, sports are 'weird' in business. …

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