The BBQ service will be in addition to a revival of the pedicab service that Uber first introduced last year, when it quickly realized that offering lots of big cars during a traffic-choked mega-event (attracting upwards of 20000 …. The mobile-centric approach may seem like an odd fit for Topix's core audience, which is largely suburban/exurban, but Tolles points out that iPhone usage isn't exactly limited to big cities like San Francisco