163K. 69K. 23K. Home > Cars > Looking for Love? Fiat's playing digital… … Still, as far as ideas that fall in the scope of “unusual,” a new digital campaign for the Fiat 500e might top my list of most interesting to date in the U.S.. Modeled after an online matchmaking service, the Italian car company has developed a website targeting potential car buyers in California, the only market where Fiat's new all-electric car will be sold. But unlike the typical promotional website,